Google is getting ready to roll out a new infrastructure and algorithm update – but don’t freak out, it’s a good thing!

We have been testing during the last month along with other developers, and thus far the studies have shown upgrades including:

• The Local Business Map results (the “10 box”) has been cleaned up. There are fewer duplicate results and there aren’t as many spammy titles so it’s visually appealing.
• Results are served up at a supersonic speed – 0.22 seconds compared to 0.27 in the old version. So hold on!
• Fewer results are served up, so irrelevant sites and non trustworthy sites are thought to be excluded.

Why the upgrade?
The chatter is that this upgrade is in response to Bing, and a few improvements were needed anyway.

So what about Bing?
When tested against Bing, Google is still faster and offers sites that are relevant to the search; and like the hokey pokey, that’s what it’s all about.  Bing is positing itself as a “decision engine” and using it means that you will avoid “search overload.” However, I agree with John Ellis, Senior Online Marketing Manager, it’s not about the destination, it’s the journey.

What does this mean for you?
We anticipate that Blizzard Internet clients won’t see a big difference in rankings because Google will be further rewarding websites that have been utilizing best SEO practices.

Test it for yourself here – http://www2.SandBox.Google.com

Make sure to also check out Trent’s related article – Up and Coming Search Ranking Factors

 

Categories: Breaking News, SEM, SEO.
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