Get Your Ad on the Map!
Carrie Hill | 13 April 2006 |
If you're new here, you may want to subscribe to our RSS feed. Thanks for visiting!
With the recent Blizzard blog articles about localized search, I thought I’d discuss a new feature from Google AdWords. Recently, they rolled out a new form of ad for AdWords called Local Business Ads. These ads appear as Sponsored Results (PPCs) on the Google Local page for any given city.
With a customizable icon and the ability to add a photo, you can make your ad for your travel destination stand out from the crowd. There is no additional cost, just the cost-per-click that you would pay if someone clicked on your ad before. You are not charged unless a potential guest clicks on the link contained in the ad and gets to your website.
As you can see in the example below, Harrington House has the only sponsored link ad on the page. Their icon is different from all of the others, and the ad that appears when you click on the icon contains a photograph that is customizable.
Setting up these ads can be done as part of your existing Google AdWords campaign. You must be bid into the top positions for your enhanced ad to show on the Google Local listings. Also, as with pay-per-click ads, your local business ad will not be shown every time your terms are searched. To prevent click fraud, Google will space your exposure throughout the day. Be assured, you’re out there as long as you have budgeted funds available. Ad Text can be written to focus on last minute specials, honeymoons or weddings, basically anything you’d like to say.
If you’re interested in implementing this marketing strategy for your travel destination, contact your promotion team, and stay tuned for more new breakthroughs from Google AdWords!
Email This Post
| 
Print This Post
