One of my favorite (unofficial) sources for Facebook info is AllFacebook.com. This site covers everything about Facebook from general news to the best update status.
AllFacebook.com recently posted an infographic (yay infographics!) that compares the major elements of the 2 super sites: Facebook and Google.
Even as a search marketer, I was surprised to read what information each keeps about its users. I guess that I know that they keep that information, but I forget how much of that information each shares.
Take note of how much earned for display ads last year: $1.15 billion was spent in Google while $2.2 billion was spent in Facebook. So, if you aren’t adverting in Facebook, there is a good chance that one of your competitors is.
Check out the rest of the infographic: