It seems every time I open my email in the morning I have a newsletter about more Facebook updates. Sometimes these types of news updates are mundane and practices which I have already integrated into my daily best practices, but today, however, today was different. If any of you follow Facebook updates or are super into Facebook Advertising then you know who Jon Loomer is. He is by far, in my opinion, one of the most knowledgeable people on Facebook Advertising and the Facebook Power Editor. If you don’t know who he is I would recommend checking him out, he provides training, weekly webinars and best of all, daily postings of all he knows and finds new with Facebook. As I mentioned above, today I opened up my email, noticed an email from him with the subject line, “Huge Facebook Ads Update [Read]”. Of course anything I see coming from him I immediately click into because I know it’s going to be interesting and with this title, it certainly promised to be.
I wasn’t disappointed. Facebook is now in the midst of rolling out Website Custom Audiences. It’s a slow roll-out, some have it and some, not quite yet. What this is going to allow Facebook advertisers to do is target visitors to your website, those that have visited a specific page and for some reason or another left. Now, I don’t know about you, but I have been wanting this for quite some time. I always heard talk about how this is available within Google Adwords through the Display Network and wished Facebook had something like this. Now it does and I couldn’t be more excited! Sure it will take time to perfect the system, but this time is well spent if a reach to those visiting specific pages of your website can be targeted through your Facebook Ads strategy.
Thank you Facebook.
You can read Jon’s entire article, Facebook Website Custom Audiences online here. And with the almost daily Facebook updates, among the million other social platform updates, I would suggest getting registered as a subscriber to his newsletters and weekly webinars, that is, if you want to be on top of the Facebook ad game. Happy adveritising!