Comments on: Diverting Offline Marketing Spend to Online ROI

By: Dave

Dave — Fri, 13 Mar 2009 12:58:16 +0000

In addition to that, not online advertising is cheaper, it helps save trees. Paper-based magazines and newspapers eat our forests. TV advertising is so expensive nowadays. If a TV viewer misses watching your ad, your money is gone forever

By: randy shamak

randy shamak — Thu, 12 Feb 2009 10:58:06 +0000

The content you have provided is pretty interesting and useful and I will surely take note of the point you have made in the blog.

I was surfing the Internet a few days back to find out what would be the best strategy to get mass exposure and traffic to my website. I found that newspaper and magazine advertising can be very helpful. If you are looking to boost your website traffic at affordable rates and get an audience of millions to view your website, then try advertising in broadsheet newspapers that offer national exposure.

I did this with web windows which is a UK based company and found amazing results with my newspaper ads. It’s also got the added advantage of reaching out to those potential customers who do not use the Internet.

I thought this information might be useful for anyone looking for solutions to get more traffic to their website at affordable rates

By: Pieter Plasterk

Pieter Plasterk — Wed, 11 Feb 2009 09:28:54 +0000

“”Online marketing has always been more cost-effective for me. For me, this is one of the biggest advantages since I am able to use tracking methods in comparison to offline marketing. Nice article”

It is also way more targeted (as long as you do it right). What find important is that online marketing can also be cheaper (again, as long as you do it right) than offline marketing.

By: Mark Pickering

Mark Pickering — Mon, 12 Jan 2009 16:08:37 +0000

I totally agree, although combining both offline AND online can bring even greater results!

By: April Duncan

April Duncan — Mon, 24 Nov 2008 22:57:36 +0000

Online marketing has always been more cost-effective for me. For me, this is one of the biggest advantages since I am able to use tracking methods in comparison to offline marketing. Nice article.

By: Michael Cruz

Michael Cruz — Mon, 24 Nov 2008 01:43:56 +0000

Nicely written article and very informative & accurate. Kudos!

By: Daniel Aloy

Daniel Aloy — Sat, 15 Nov 2008 03:04:11 +0000

I’m a house painting contractor in Southern California and the Web is a strong component of my marketing effort. Even when many other construction related businesses are having a hard time, our residential painting website continues to pull jobs in.

Dollar per contract acquired it is the best marketing we’ve ever had. The Web is a bargain if done right!

By: Jeremy from Outcome3

Jeremy from Outcome3 — Mon, 10 Nov 2008 21:23:34 +0000

Even above analytics, we have pay-per-click advertising. Honestly, what traditional marketing medium lets you pay only when people walk through your front door? I think there’s going to be a huge shift as advertising budgets get tighter. Time to spread the word: internet marketing equals return on investment.

By: Yasir Khan

Yasir Khan — Sat, 08 Nov 2008 08:25:57 +0000

I think if a company isnt using the online world to market themselves, they are making a huge mistake. Great post!

By: Andy Jenkins

Andy Jenkins — Thu, 06 Nov 2008 10:19:08 +0000

I think internet marketers will have a big competition in the next coming years, as the companies will no longer afford the offline advertising campaigns they will move to online which is cheaper.