Design and Promotion Case Study
Heather Austin | 15 July 2005 | Comments Off
Rapid Results for Quinault Beach Resort and Casino from New Web Site Design and Promotion
Heather Austin – Blizzard Internet Marketing, Inc.
Quinault Beach Resort and Casino is located in Ocean Shores, WA. When approached by the client in October 2004, Blizzard completed an extensive audit of Quinault’s current website and online marketing status. Findings showed that their old site navigation was confusing, the design was somewhat dated with many different fonts and colors, and the site needed extensive keyword optimization as well as increased site saturation. Quinault agreed to our Comprehensive Account Management Plan which would encompass all of Blizzard’s services (design, hosting, promotion and Blizzard Tracker) under one package and one monthly fee.
Our goal was to first implement an ambitious marketing plan to establish better Internet presence and to increase link popularity. Once the new, more appealing and user-friendly website was completed, our goals would turn to more aggressive techniques in order to increase their marketability and capability to convert web site visitors to customers.
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