Defining Link Popularity and Link Reputation
Kathy Barta | 21 September 2006 |
Link Popularity
Link Popularity is defined as the number of links pointing to a web site. Strong link popularity favorably influences organic search results. Links from sites with high link popularity will carry greater weight with search engines than links from “unpopular” sites. Furthermore, links from sites with related content are seen (by search engines) as more important than those from sites with little or no relevance.
Link Reputation
Link Reputation is defined as the WORDS other sites use to DESCRIBE a site. Link reputation involves the relationship that backlinks (links pointing back to you) have to a target web page and the context of those backlinks. Ideally, you want links pointing to your site to contain your keyword terms in the link text e.g. Hotel Internet Marketing.
Kathy Barta - Blizzard Internet Marketing, Inc.
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