Defining Conversion Tracking

Blizzard Associate | 5 January 2007 |

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Some website trackers provide Conversion Tracking. A conversion occurs when a web site visitor changes from a looker into a buyer, usually by making a purchase on the site. The conversion rate is the percentage of visitors who converted. For a group of campaigns of similar cost, the ones with the highest conversion rates can be viewed as the best performers, taking into consideration, of course, traffic volumes and revenues. (A conversion rate of 50% is high, but if you only have two visitors, it only represents one transaction.) A conversion page is the page where the visitor lands after submitting a purchase confirmation form. Typically, text on this page will say something like “thank you for your order”, and may provide a confirmation or order number.

Blizzard Associate - Blizzard Internet Marketing, Inc.