Client Retention through Email Marketing

Nicole Lucas | 13 December 2007 |

Email Marketing lends a new and innovative portal to online advertising and lets you be the promoter. Collect emails during check-in, during check-out, while making reservations or browsing your website. Keep in mind, prospective and past clients are scouring the specials, deals and packages your company is promoting; looking for fun ideas for their next getaway and delivering that information to them monthly is a great way to retain that interest.

Keeping a guest up-to-date with the ongoing happenings at your Bed and Breakfast, Hotel or Vacation Rental agency is a great way to ensure that they will be a continued support for your business.

Plan a monthly newsletter blast that highlights area events, website specials or seasonal activities in your area. Not only will a newsletter keep past guests up-to-date but it will also keep you fresh in their mind. So the next time a visitor is ready to plan a romantic or family vacation they know who to call.

Email Marketing is a fast and easy way to advertise to your already targeted traffic. Consider segmenting your email marketing list and sending variations on a blast based on those segments. Returning visitors get a 5% discount in the off season – have them refer-a-friend for a 10% discount on their next meeting.

Make sure you have a sign up form at the front desk and on your website. You’ll have new and repeat guests autographing the sign-up form in no time, while also increasing the chances of a reservation conversion.

Email Marketing is a key factor in getting repeat guests to book online. Make it easy to sign-up, opt-out, and book online with easy to find links.