Clarifications on Scott Crumpton’s Article

Clarifications on Scott Crumpton’s Article - By Anna, Jackie, and Josh

Host | 18 November 2005 |

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Clarifications on Scott Crumpton’s Article: Google Reshuffles Their Index - Everybody’s Positions Change!

Blizzard Internet Marketing, Inc. agrees with the realities of this update as stated in Scott Crumpton’s recent article “Google Reshuffles Their Index – Everybody’s Positions Change!” However, we want to make sure that these facts do not create a panic among our clients. Blizzard does not subscribe to any techniques that Google, or any other search engine, would consider to be underhanded. We have never engaged in any of those types of activities, nor would we subject our clients to the potential penalties of these activities.

First we would like to say that this recent Google Jagger update did not come as a surprise to us at Blizzard Internet Marketing, Inc. We’ve been researching, watching, and working proactively to prepare our client’s websites for this. Our promotion department attends several search engine conferences, symposiums, and workshops each year. We also subscribe to several well respected search engine newsletters, read forums, blogs, and other postings on a daily basis. We also research and test the trends at Google in hopes of being ahead of the game. The Jagger Update took place in three parts with the most recent starting November 4^th. With this most recent Google update still underway, we are already researching and preparing for what is next.

Because of these preparations, we’ve seen many of our clients holding steady or improving throughout this major Google update. Although we believe that a large portion of the update has been completed, we believe that we will still continue to see changes as Google fully implements the filters in its algorithm. Filters are exactly what they sound like. These are used to weed out specific techniques that Google does not support. We are estimating that things may not settle back down again for two to four more weeks.

Scott Crumpton’s article refers to a “quick fix” for boosting your ranking in the Google search engine. However, there isn’t one. If your previous SEO company engaged in what is referred to as “Black Hat” techniques like spammy keywords or hidden text, these can be repaired quickly. But most optimization takes times to have an affect on your listings and performance in the Search Engines. We warn you to be leery of any companies that are trying to sell this to you. Instead, you should look for a reputable company that will not use tricks, but researched and tested methods that are proven to work in the long run.

Please contact your promotion account manager or team if you would like to discuss how your promotion plan is performing. If you do not have a promotion plan with Blizzard Internet Marketing, Inc., please contact our helpful sales department to find the plan that will fit your needs and budget at 888-840-5893.