Worried that your new website is missing a few important details? Learn about 5 “invisible” best practices that will help your new website.
Before you roll out your new website design, talk to your website designer about each of these. Make sure you have implemented the following 5 best practices:
404 Page Setup – A 404 error page is a “whoops” page that your website visitors see when they go to a malformed or non-existent web-page. Make sure you have 404 page that fits the character of your website and shepherds all those lost visitors back into your website. With a new website, you are bound to get a few “whoops” visitors.
- Tip: consider monitoring this page to see if there are any major sources of traffic that need accounted for.
- Benefit: it is easier to keep a visitor than get a new one!
- Learn More about 404 pages
301 Redirects - When you build your new website, your page names change (ie from www.yourdomain.com/oldpage.htm to www.yourdomain.com/newpage.php).
This confuses the heck out of search engines and can cause lower rankings and lost visitors. Make sure you set up a 301 redirect for each old page of your website to a new page. [Read more...]