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Why Do You Care? Net Neutrality Effects YOU!
The Internet today is equal in that both corporations and the “little people” all have equal opportunity for their websites to be found effectively on the Internet. According to Wikipedia, 1 million signatures were handed over to Congress to support Net Neutrality in 2006.
A visitor is on your website, the potential to make the sale is there - what can YOU do to help them make their decision? There are many features that visitors look for when deciding which website to book their vacation or business travel with, one great asset to you that a lot of your competition may not be using is the customized map.
Customized maps such as those built at CommunityWalk.com can be embedded right on your site and will give potential guests the ability to see a variety of different local attractions, activities, property locations and dining opportunities in one spot.
A few weeks ago, Promotion Department member Carrie Hill published a white paper about Online Reputation Management. The response has been very positive and Carrie was asked to moderate an online Search Engine Optimization discussion about the subject. The chat is sponsored by Search Engine Workshops, a respected leader in the search engine community.
The discussion of Online Reputation Management takes place today, December 7, at 9:00 a.m. (MST) for about an hour. During the discussion, Carrie will present ways to generate and monitor online PR for your brand. Her white paper will also be available for downlolad for participants. Access to the chat is only available to Search Engine Workshop’s Resource Center members and students. If you are interested in participating or would like access, visit the Workshop Resource Center for more information.
Jackie Binion - Blizzard Internet Marketing, Inc.
A content management system is used to organize and facilitate digital content. Originally as simple as a rolodex or encyclopedia, today’s content management systems are elaborate software/database applications designed to store and process large amounts of complex information.
Ok, so we don’t usually work on Saturdays, and we’re not based in New York, but we are Live. Blizzard Internet Marketing has kicked off a new service called Blizzard Live (”Blizz Live” for short), capturing the live social marketing integration of the internet.
By now, most of our readers have heard of Web 2.0. Trent Blizzard, CEO of Blizzard Internet, discusses the concept in all of his current speaking engagements. The lucky few who take the opportunity to listen to his brilliant gab walk away with a clearer understanding of the online resources that are the products of this trend. The rest of you may still be trying to grasp what a definition of Web 2.0 really is; be patient with yourself. Most have to hear it nine times before we get the smallest bit of understanding and twenty seven times before we can believe or fully comprehend it. So, I will keep this as simple as I can in the hope that we can skip a few of those repetitions.
More and more travel and tourism businesses are creating videos to sell their products. For hotels and resorts, videos are becoming more appealing than virtual tours. (But nothing beats good flat photography). Compelling videos can help increase the conversion rates of your website. We like videos because they are easy to “embed” into a website, they increase conversion rates, and they create additional promotion opportunities. Sharing your video with the world will result in hundreds and thousands of “views” over time.
The rise in video sharing websites in the last year is remarkable. Videoblogs and Videoblogging is becoming popular. Youtube, the most popular video sharing website, is now one of the top 10 visited websites in the United States. Even if you aren’t uploading your own video, you should spend a few hours searching for your area, town or business name… the odds are increasingly good that someone has already uploaded and shared a video that is about you! Plus, they have and endless supply of hilarious, inspirational and educational videos for your amusement.
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Trip Advisor has yet again updated their site, recently adding a new travel wiki, Trip Advisor Inside, to their already long list of online travel resources. Users can now read, contribute to, and edit articles on thousands of destinations throughout the world.
How does Trip Advisor Inside work?
1. A traveler begins a topic, such as “Things to do when visiting Colorado”.
2. Another person who has also visited the area can add to the article based on his or her experiences.
3. More people read the article and then edit that article based upon their experiences.
4. Someone else will happen upon the article and possibly fix typos or spelling errors.
5. People continue to add to and edit the article until you have a collective, informative collaboration based on the opinions and experiences of other travelers with the same interests.
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