Discover How and Why Location Based Services are Being Used in Marketing
Monday, June 21st, 2010Is it a just a game fad or a great loyalty marketing?
Some innovative marketers are turning to location based internet marketing and using it to track and reward their loyal patron’s visits to their establishment through a growing number of mobile resources.
There are a number of applications that provide information and/or allow users to “checkin” (register) their visits to almost any location based on GPS features in their mobile devices. Some of the applications reward the user with awards and badges and sometimes the user can receive free or discounted rewards from participating establishments.
The number of users is growing but its usefulness is still controversial. (more…)






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