The early iterations of Google Plus are interesting to watch, but Google Plus is still only a curiosity from a business standpoint.  Not only is there not a business offering, Google has warned businesses not to setup a Google+ account for your business.

Officially, Blizzard recommends you wait a bit longer on Google+… but read on for more specific instructions.

That said, it is easy to imagine how a business could use the existing functionality to build a business page and create a circle of “friends” and clients to communicate with.  Right off the bat the Hangouts feature is a promising business tool.  Blizzard tested Hangouts this morning with a video conference call and it worked great.  It was an easy tool for a bunch of Blizzard employees and clients to get together at an appointed time and have a discussion.  Hangouts allowed just audio or audio + video.  Additionally, any user can share their screen.  Hangouts is limited to 10 people AND the organizer of the conference can’t control it. In this sense, GoToMeeting is a much better option for a more push-type presentation.  Here is a short video from Google:

We recommend that you:

1. Get a GooglePlus (or Google+ if you prefer, I use them interchangeably) account for your personal business just to acquaint yourself with how it works.  Read Google + for Newbies if you want some great tips.
2. Try the “Hangout” feature to see if you like it for business meetings with remote colleagues.
3. Add the +1 button to your website, parallel to the “LIKE” button so early +1 users can start using it. Click here for directions on adding the +1 button to your website.
4. Watch for the Google Plus business offering.

Google has released a first-glance at its new Google Plus Business Page with a demo by Ford Motors:

Hopefully, pages like this will be made available to all business soon!  Of course, it will be one more thing your social media and SEO marketing team will have to deal with. Sigh.