Check out this short clip of me (Trent) speaking in Pittsburgh at the National Tour Association (NTA):
The Semmys are an annual awards event honoring some of the best articles and blog posts from the search marketing industry, as voted by the industry. Over 200 authors from over 150 blogs are nominated. blogs/sites.
- Our own Carrie Hill had five articles nominated from her SearchEngineWatch Column.
If you’re into analytics and using your tracker data to increase your return on investment, come hear Carrie Hill speak at the inaugural SMX Search Analytics Conference in Tornoto, Ontario March 31 through April 1st. Carrie will be talking about traffic segmentation and why it matters to your bottom line.
Carrie will also do a bit of liveblogging from the event – so if you cant be there, grab our RSS feed to stay updated.
If you’re interested in attending – Carrie would love to meet some travel & tourism folks while she’s in Toronto and she has a discount code good for 15% off your pass. Send an email to chill (at) blizzardinternet.com to learn more!
Keyword Greed is trying to target a bunch of keywords on one page… typically a homepage. It makes for an unappealing page. Instead, try targeting specific pages on your site, like a laser.
When we look at keyword research, our first goal is to find the keyword that is most relevant to each page we’re optimizing. We don’t need to look too closely at the search volume unless we’re working on a home page or other very important Web page. Powerful pages can support competitive phrases if the site, links, and content support the keywords. [Read more...]