Lodging managers and owners usually provide their own public relations in the middle of frenzy. Whether in good times when you are turning over 95% guest occupancy or in more challenging times of natural disasters or uncontrolled events, the Public Relations hat must be worn along with all of your other hats.
Sometimes it’s hard to see through it all. Turn to your marketing experts for another point of view, a second opinion or to brainstorm ideas.
At Blizzard we have the advantage of working with clients all over the world. We have helped our clients fight through a wide variety of situations; flooding, snowstorms, avalanches, tornadoes, hurricanes, and even the results of man-made events. Counteracting the situation with a flurry of online activity works.