I regularly get asked by vacation rental managers about starting a second or third website to promote their business. It seems they usually want to be told it is a good idea and that it will help them in Google. Typically microsites are a dangerous distraction and should be approached carefully.
There are two reasons why a microsite may not be a good idea:
- Google doesn’t want you to create multiple websites selling the same stuff. Many of their algorithm changes over the last few years have been targeted and penalizing websites that are not unique and valuable.
- Most VRMs struggle to make their primary website perform at a high level. Why spread yourself even thinner and create a second website? Focus on making your primary website better optimized, more user friendly and more content rich!
What is a a Microsite in the Vacation Rental Manager’s World? It could run the gamut of large to small, but here are the general ones I hear about: [Read more...]