'Travel Marketing' Archives



Is the Old Off-Season the New On-Season?

Friday, August 13th, 2010

Compete released some interesting data yesterday about how consumers view traveling off-peak in light of the current economic conditions.

The data was pretty interesting; most surveyed said they were more likely to travel off-peak in 2010 vs 2009, more than 50% were looking at traveling when the deals could be had and the destinations might be less packed.

Off-Peak

What does this mean for hotel, resort and vacation rental managers? It means your off-season might not be as quiet, and your on-season might be a bit slower because your normal visitors are waiting for that off season deal to hit their social network or email box. (more…)

Discover How and Why Location Based Services are Being Used in Marketing

Monday, June 21st, 2010

Is it a just a game fad or a great loyalty marketing?

Some innovative marketers are turning to location based internet marketing and using it to track and reward their loyal patron’s visits to their establishment through a growing number of mobile resources.

There are a number of applications that provide information and/or allow users to “checkin” (register) their visits to almost any location based on GPS features in their mobile devices.  Some of the applications reward the user with awards and badges and sometimes the user can receive free or discounted rewards from participating establishments.

The number of users is growing but its usefulness is still controversial. (more…)

Create a Proactive Online Marketing Frenzy During Adverse Times

Monday, June 14th, 2010

Lodging managers and owners usually provide their own public relations in the middle of frenzy. Whether in good times when you are turning over 95% guest occupancy or in more challenging times of natural disasters or uncontrolled events, the Public Relations hat must be worn along with all of your other hats.

Sometimes it’s hard to see through it all. Turn to your marketing experts for another point of view, a second opinion or to brainstorm ideas.  

At Blizzard we have the advantage of working with clients all over the world.  We have helped our clients fight through a wide variety of situations; flooding, snowstorms, avalanches, tornadoes, hurricanes, and even the results of man-made events. Counteracting the situation with a flurry of online activity works.

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Escapia Vacation Rental Seminar 2010: Vacation Rentals 3.0

Monday, May 10th, 2010
Join Escapia and Blizzard Internet Marketing, Inc. on May 20th in Breckenridge, Colorado for a complimentary seminar, Vacation Rentals 3.0.
Learn how to maximize your bookings by implementing techniques used by the bigger travel brands to increase occupancy, profits, and average daily rates.
The seminar will cover topics including:
What vacation rental shoppers are looking for from you.
Yield Management: The right rates at the right time.
Easy ways to improve your website.
Cloud Computing and vacation rental management.
PCI Compliance: What it means to credit cards and protecting your business.
Eliminating keys and increasing security on your homes.
Vacation Protection: The new expectation in travel and more money to you.
Reaching 50 million online shoppers at the click of a mouse.
Maximizing occupancy and ADR like the hotels, airlines, and car rental companies.
Increasing your “look to book” rates by 41 percent.
Lessons for 2010: Analysis of 2009 based on over one million rental days.
Learn more and sign up for this complimentary breakfast seminar on Escapia.com

Join Escapia and Blizzard Internet Marketing, Inc. on May 20th in Breckenridge, Colorado for a complimentary seminar, Vacation Rentals 3.0.

Learn how to maximize your bookings by implementing techniques used by the bigger travel brands to increase occupancy, profits, and average daily rates.vacation rental software

The seminar will cover topics including:

  • What vacation rental shoppers are looking for from you.
  • Yield Management: The right rates at the right time.
  • Easy ways to improve your website.
  • Cloud Computing and vacation rental management. (more…)

Gulf of Mexico Oil Spill Not Yet Affecting Gulf Shore Beaches

Tuesday, May 4th, 2010

While it’s not yet known how severely the beaches of the Gulf Coast will be affected, for now the sun is shining and the sand is warm.

If you are planning a vacation in the area please check with your rental company before Pensacola Beach Feb 09, sea oatsmaking any decisions as companies in the area are informed daily about the slick and the risk that it poses.

If you want to know how you can help, here are a few resources:

Photo by divemasterking2000

12 Free Webinars to Make You Better, Faster, Smarter and Richer

Friday, April 23rd, 2010

Blizzard has lined up 12 webinars designed to improve your overall marketing strategy.

Each webinar is free and will run for about an hour. Sign up today, webinars fill up fast.

Join us for:

Diagnosing Page Speed Issues on Your Travel, Tourism or Hospitality Site
Thursday, May 6th, 11 AM MDT
With Google’s recent announcement that Page Speed is a ranking factor, find out how to determine how your site measures up!

Google Analytics 101 for Hotels, Resorts, Inns and Rental Managers
Tuesday, May 18th, 11 AM MDT

Learn the basics of Google Analytics setup, how to monitor, interpret and track your online ROI.

Google Analytics Advanced for Hotels, Resorts, Inns and Rental Managers
Thursday, May 27th, 11 AM MDT

You will learn how to use goals, funnel tools and advanced reports for tracking actions that improve ROI. (more…)

Search Engine Marketing Workshop for Hospitality Marketers

Tuesday, September 1st, 2009

Since 1997, Blizzard Internet Marketing has teamed up with hospitality marketers to create smart online marketing strategies for lodging and travel websites.

During the last week of September, Blizzard Internet is hosting a 2-day hands-on workshop in their home town of Glenwood Springs, Colorado where their long time clients, new clients, and other hotel marketers looking to discover what is new in search marketing will gather.

The workshop titled “Google and Foundations” will cover proven search strategies and how to integrate them it to a 2010 marketing plan. Leading the workshop is Blizzard Internet’s President and Co-Founder, Trent Blizzard, who is known for bringing a fresh and proven perspective to search marketing. Trent comments that:

“Blizzard Internet clients who are committed to growing their online marketing presence are the first to sign up for our workshops. They understand that successful marketing means teamwork; work is done both by Blizzard Internet experts but also by their in-house team, and together we can take their search engine presence to the next level. Both our new clients and other hospitality companies wanting to learn attend because they are ready to outrank and out perform their competitors.”

After the 2-day workshop, attendees will leave knowing:

  • How to optimize their website for search engines
  • The best tools for researching keywords, tracking results, and spying on their competitors
  • How to successfully build powerful links to their website
  • The ins and outs of how Google works
  • The latest strategies to compete for guests in today’s saturated market

Event Details:
When:  September 29th and 30th of 2009
Who:  Hotel, Resort, Vacation Rental, and Travel Related Website Marketers
Where:  Glenwood Springs, Colorado
Bring: Your Laptop
Register Here:  Google and Foundations Workshop