The key to ensuring a positive user experience for your guests on your hotel, resort or vacation rental mobile site is to simplify and streamline. Smart phone users are often on the go and are looking to quickly and easily complete their goal. Ask yourself, “What goals would my guests like to complete on my mobile site?” Is it to book a stay on the mobile site? Is it to call in to book a stay? Or is it simply to improve their stay by having easy access to relevant information?
More often than not the mobile user on a hospitality site is looking for your contact information. This could be a phone number to call for booking or other information, or this could be a physical address to use to navigate to your site. The number one rule for hospitality mobile sites:
- Have your address and phone number boldly displayed on every page of your mobile site and make sure it they are clickable!
Next, since this is not every mobile user’s goal, there are a few more important usability rules to follow. Whatever your guests are looking to accomplish, the first step is to make all goals easier to achieve by cutting down as much excess media and content as possible. Make sure you provide enough content to support your goals but don’t overload the site. Keep in mind while designing your mobile site: [Read more...]