Anatomy of a Killer Facebook Ad Campaign (Infographic)

We are trucking along getting our clients set up with Facebook Advertising.  There are some really awesome targeting features that border on “creepy” when you think about it.

We can target a 34 year old mother of 2 with a full time job and a college degree that “likes” vacation rentals, beach vacations and Kill Devil Hills, NC and has a household income of $175k+ and lives in a town within a 2-hour drive of my client’s lodging property.

Like I said, CREEPY!

This infographic is floating around and has a great roadmap for getting started on a successful campaign.  Keep in mind, we find that your Facebook Ads need more frequent maintenance than even your AdWords ads to be effective, so don’t expect to set these ads and forget about them….If you need help getting started, give us a call!


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The Chemistry of SEO : Periodic Table of SEO

The very building blocks of the Universe are represented by the Periodic Table: atoms that combine to form molecules which in turn combine to create real things we can see.

In the realm of Search Engine Optimization, the real thing we can see is a website ranking for a keyword or even an actual visitor to a website.  However, the small building blocks that cause those results are invisible to the untrained.  Check out the Periodic Table of SEO Ranking Factors for an visualization of how the Universe of SEO is organized:

What IF Google Were Evil?

There’s an awesome infographic posted by Jenise Henrikson over at today that shows all of the legal issues and antitrust things Google has been involved in over the years, along with some other “not so nice” Google business.  Makes you wonder if their new motto should be: Don’t Be Evil Unless You Can Spin It To “Not Evil”

Click Image for Full Infographic

Google + Growth Rate Outpacing Anything We’ve Seen Before


Thanks to Leon Håland for the Graphic

Infographic: Facebook vs. Google

One of my favorite (unofficial) sources for Facebook info is  This site covers everything about Facebook from general news to the best update status. recently posted an infographic (yay infographics!) that compares the major elements of the 2 super sites: Facebook and Google.

Even as a search marketer, I was surprised to read what information each keeps about its users. I guess that I know that they keep that information, but I forget how much of that information each shares.

Take note of how much earned for display ads last year:  $1.15 billion was spent in Google while $2.2 billion was spent in Facebook.  So, if you aren’t adverting in Facebook, there is a good chance that one of your competitors is.

Check out the rest of the infographic:

Click to Enlarge Image
Facebook Vs Google, Oh It’s On! [INFOGRAPHIC] |

How Google’s Algorithm Shapes the Web created an awesome infographic that illustrates how the internet changes based on Google’s evolving algorithm.

Even if you aren’t super-SEM geeky like us, it’s important search engine history that your grand kids will ask you about.

Ok, maybe not, but it’s still interesting:

Google's Collateral Damage.

Infographic by SEO Book

March is Google AdWords Month at Blizzard

Blizzard will be celebrating Google AdWords during the month of March!

This month we will discuss more of the major changes you should know about AdWords including tips to get the most out of your paid advertising budget and the time managing your campaign.

Let’s start off with an info-graphic. Thanks to Patrick Gavin from the DIYSEOBlog for this great illustration on the value of SEO vs PPC: