Timeline of TripAdvisor in the News for last 12 months

Read a  summary timeline of TripAdvisor in the news during the last 12 months with links to articles with more details:

10/28/11 Hoteliers and restaurateurs anxious to sue TripAdvisor in the U.S. over travelers’ disparaging reviews may have to rethink their strategy following a legal decision involving Yelp. Read More

10/20/11 TripAdvisor gets sued for 10 million after naming hotel the “dirtiest hotel” in the country.  The Grand Hotel, in Pigeon Forge, was ranked the dirtiest hotel in America and now its owner is going after TripAdvisor.  Read More.  Also read: Does TripAdvisor Play Dirty with Hotel Reviews? in USA Today.

10/20/11 TripAdvisor is seeking verification from a consumer after discovering a potentially false review.  The Howarth House (a hotel in the UK)  brought brought the review to TripAdvisors attention. Read More

10/4/11 Trip Advisor punishes hotel for writing its own reviews, and for writing a negative review of a competitors.  The hotel now has the “red badge” on its listing at TripAdvisor and denies wirting fraudulent reviews. Read More

9/27/11 TripAdvisor now emphasizing Traveler photos (along with reviews).  With over 8 million traveler’s photos on TripAdvisor, your guests can now shape public opinion of you not just by writing about your, but by also sharing photos.  This is a natura; extension of TripAdvisor’s user-generated content.  Read More

9/12/11 TripAdvisor waters down its trustworthiness when it removes “Reviews You Can Trust” and changes to “Reviews from our Community” Read More [Read more...]

TripAdvisor Shares ROI Study for TripAdvisor Business Listings

TripAdvisor is touting a Forrester Consulting study The Total Economic Impact of TripAdvisor’s Business Listings that is sharing some interesting ROI results from 154 lodging properties (hotels, inns, resorts, etc.) with about 50% of them located in the U.S..

In a nutshell, say the TripAdvisor Business Listing:

  • Offered a 410% “risk adjusted ROI” Annually.
  • Averaged $6 in incremental booking for every $1 spent.
  • Only tracked click-throughs and online bookings.  Phone calls not tracked.

Does this mean every hotelier should run out and buy an ad?
Some of the factors that caused a higher than average ROI were:

  • Your Popularity Ranking
  • Whether the hotel used the Special Offers feature
  • Smaller hotels (100 rooms or fewer) did better

In another Forrester Report, an anonymous organization that manages twenty hotels using TripAdvisor’s Business Listing shares some eye opening results… with a 400% return being on the low end.

So, if you have a good popularity ranking, and will take the time and trouble to use the Special Offers feature, you should probably purchase a TripAdvisor Business Listing.

How does the TripAdvisor Business Listing compare to other sources in terms of ROI?
I took a look at 55 lodging websites using Google AdWords and found that ROI was about 1,050% (for July-December, 2010)  and that the conversion rate was .34%  (average for 2010).
I didn’t “risk adjust” the ROI, I just got it out of Google Analytics.   If you believe it, every $1 spent in Google AdWords brought $10.50 in online revenue.    (It takes about 300 visitors for a conversion.)

So, should you run out and do PPC?  Not so fast. [Read more...]

Sceptre Hospitality Resources

Sceptre Hospitality Resources delivers optimized profitability and multiple revenue streams across global markets through next-generation reservations connectivity and technology, revenue management, interactive marketing and eCommerce, property-level sales and marketing, and online-based operations enhancers.hospitality solutions

For over twenty years, Sceptre continues to exceed hotel expectations by connecting reservations, capturing user engagement and converting bookings to produce top-line revenue growth and increased bottom-line profitability.

Their success is driven by our world-class team of industry experts who have the ability to truly partner with hotels in order to understand their specific business objectives and challenges.

Aligning with Sceptre creates a unique relationship focused on your hotel’s ROI, conversion rates, revenue-generating opportunities, and overall success.

Learn more about Sceptere’s services by calling them at 800-252-0522 or info@esceptre.com.

Thanks to Sceptre for sponsoring Blizzard’s webinars.

Amenity Services Guest Amenity Programs

Amenity Services Inc. (ASI) is the nation’s leading provider of guest amenity programs at vacation rental properties.

amenityservicesVacation Rental Managers use ASI to build customer loyalty, increase occpupancy and add to the enjoyment of their guests.  ASI provides packaged vacation activities that are provided to the guest as a complimentary part of their stay.  These activities often include golf rounds, deep sea fishing, amusements, water parks, dolphin cruises, wildlife tours, white water rafting, ski lift access, unlimited DVD rentals and much more – every day of their stay! [Read more...]

Red Sky Travel Insurance

Red Sky Travel Insurance knows that “bad luck comes in waves.”  Through their Trip Preserver product, Red Sky offers the most complete coverage specifically designed for coastal vacationing guests homeowners and property managers.  Reading between the lines… Red Sky Insurance specializes in hurricanes and hurricane related damage.

Thanks to Red Sky for sponsoring the Blizzard Internet Marketing Webinars. [Read more...]

FlipKey Review Management for Vacation Rental Managers

FlipKey collects guest reviews and promotes your vacation rental properties to 25 million travelers monthly through TripAdvisor and the FlipKey website.  FlipKey makes it free and easy to list your properties and offers personal account managers to help create your listings, collect reviews, and maximize bookings.

flipkey

Reviews help increase consumer confidence, increase your website’s conversion rates, and drive direct bookings.  FlipKey makes reputation management easy for professional vacation rental managers by providing: [Read more...]

Ascent Processing

Ascent Processing is your destination for Payment Services.  With over 30 years of hospitality, travel and entertainment industry experience, the Ascent team has the expertise to tailor a credit card processing solution to fit your specific business needs.

Blizzard heartily recommends Ascent Processing to our customers seeking industry experience and great rates from their credit card processing company.  Thanks to Ascent for sponsoring our recent webinar series. [Read more...]