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A key area to creating a user friendly site is making your site compliant for the disabled and functional limitations. The Internet has become a useful tool for handicapped customers. For example, a person who stutters may want to purchase online rather than deal with speaking with someone, or a person with walking limitations may want to make purchases from one simple click rather than walking through a store.

Of course, there are many more limitations to consider such as the visibly and hearing impaired, color blindness, cognitive disabilities, and those prone to epileptic seizures.

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Have you ever observed someone get ready for a job interview? He or she most likely put a lot of thought into selecting the “right” outfit to make a great first impression. Similar to a job interview, your website is one of the best ways to make a first-class impression with potential guests or clients. The Internet is the fastest way to market your property; millions of users, all over the world, have access to it. Since your website is representing your property 24 hours per day, every day of the year, its appearance and content are crucial to your marketing efforts. While your website may have been up-to-date three years ago, it may, in fact, may be harming you today. The ever-changing Internet is keeping us at Blizzard Internet on our toes. The structure of our company, the services that we deem essential and the marketing techniques we utilize for clients are constantly evolving to respond to the dynamic nature of the Internet. Updating the appearance of your site is really an investment; see for yourself…

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Blizzard Internet Marketing, Inc. completes a strict website redesign project for six of Best Western’s independently owned hotels.

Best Western, offering more than 4,200 hotels in 80 countries, has set the bar in terms of branding. The hotel chain recently announced a new website brand criteria and asked each owner to meet the guidelines provided. Best Western’s corporate policy states, “The brand objective is to ensure all guests are always greeted with brand consistency across all media – especially to better serve the online Best Western customer.”

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Historic Key West Inns of Key West, Florida, is a recent client addition to Blizzard Internet Marketing, Inc. They have a unique collection of six small hotels located in the “Old Town” section of Key West with accommodations ranging from modest to luxurious. Previously this client had a fairly new Flash website design, but it was not producing the desired results. After partnering with Blizzard on a Comprehensive Plan, research determined that a new site should be developed to increase search engine performance and online conversions. The property supplied new professional photos for the website to convey the true essence of the area and properties. Blizzard’s design team enhanced the usability of the site and added additional pages with information about the area and activities.

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ABEC Resorts of Destin, Florida is a fairly new client at Blizzard Internet. They came to us looking for a complete Website Promotion package with our Comprehensive Solutions plan. To help promote their site, an overhaul of their website was completed.

Alan Collins of the Design Department was the creator of the site and the promotion team is headed by Mindi Cabe. The team worked with those at the resort to publish the updated website about two weeks ago. The new site will give each of three resorts and a real estate company their own free standing website. Information regarding each resort is very straight forward and more organized. This new layout is much more attractive and will help visitors find exactly what they are looking for.

Craig Davis - Blizzard Internet Marketing, Inc.

Hypertext

Generally, any text that contains links to other documents. Words or phrases which are contained in a document that can be chosen by a reader which will cause another document to be retrieved and displayed.

The following excerpt from Blizzard Internet’s homepage contains two examples of hypertext:

Blizzard Internet Marketing, Inc. is the leading provider of hotel Internet marketing services to the hospitality industry. Our proactive team-based and personalized account management services include website design, promotion, web hosting, Search Engine Optimization (SEO), link building and direct e-mail marketing.

HyperText Markup Language (HTML)

A programming language usually used to create World Wide Web documents incorporating text, graphics, sound, video, and hyperlinks. It provides a means to describe the structure of text-based information in a document and to supplement that text with interactive forms, embedded images, and other objects.

HyperText Transfer Protocol (HTTP)

The protocol, or format, used by the World Wide Web for moving files across the Internet. HTTP defines how messages are formatted and transmitted, and what actions Web servers and browsers should take in response to various commands. Most website addresses begin with http, however those on a secure server will begin with https.

Kathy Barta - Blizzard Internet Marketing, Inc.

In a very general sense, XML is a way of describing data contained within a document. The abbreviation stands for Extensible Markup Language. XML is a recommended markup language, or a combination of text and information about the text, for creating special-purpose markup languages to be used to describe many different kinds of data. The primary purpose is to facilitate the sharing of data across different systems, especially those systems which are connected via the Internet such as blogs.

For a more technical description of XML, check out XML.com.

Jackie Binion - Blizzard Internet Marketing, Inc.