Optimizing Your Photos for Image and Universal Search
Tuesday, August 31st, 2010I read a great article today over at StateOfSearch.com on optimizing images for search engine rankings. It was put together nicely and a great resource for “how to” tips on making your images rank in Image and Universal search.
The tips aren’t all that different from what we’ve been saying for awhile now, validation is always nice, but putting all the tips together makes the underlying theme of image search apparent: ALWAYS use keywords where you can.
As with most things ranking – keywords are king – and should be chosen for images with as much thought as they are for the content on your page. Start your image optimization with fresh keyword research. I’d take this a step further and see if anyone is searching for your keyword AND image keywords appended together, such as
{Keyword} + photo, photos, pictures, pic, pics, image, images, etc.
Once you’ve found your keywords, assign them to the images you have on your website. You don’t want to overdo it – so maybe one or two keywords per image. After you’ve assigned them – you can do this by listing the URLs and the photo descriptions in Excel – start optimizing the photos.
Here are the steps according to the comprehensive article cited above: (more…)






Worried that your new website is missing a few important details? Learn about 5 “invisible” best practices that will help your new website.
