Connecting your Google Webmaster Tool account and your Google Analytics account provides better reports in your Google Analytics AND more convenience. This feature was released last week on the Google Webmaster Central Blog.
I especially like having the “Queries” report right in Google Analytics which shows how many impressions my website received in Google search results (by Query), the Click-Thru-Rate and the average ranking. Pretty Handy.
Here are the step-by-step instructions… with a caveat: you must be in the “new version” of Google Analytics, not the old. If your screens look different, you are in the old version. The login to the new version is at the very top of your page.
Here are the step-by-step instructions to integrate these two accounts:
1) Login to Google Analytics and click on the gear to the right of the reporting tabs: