Home / Archives for Facebook

Do Facebook Likes and Plugins Really Help Websites?

June 27, 2011 by

Danny Sullivan, the foremost search engine expert and all around clever guy, got his hands on Facebook’s traffic data and recently shared a few of those stats on SearchEngineLand.com.

Here are a few of the highlights:

The average media site integrated with Facebook has seen a 300% increase in referral traffic.

People who signed in with Facebook at The Huffington Post view 22% more pages.

Like buttons get 3 to 5 times more clicks if:
- Thumbnails of friends are used in the plugin.
- People are allowed to add comments.
- If the Like button appears at both the top and the bottom of the article.
- If the Like button appears near visual content.

Danny also includes tips from Buddy Media’s white paper:  How to Make Sure You’re in the News Feed.
1. Ask questions on your Facebook fan page (“Would?” gets the most engagement)
2. Post games and trivia
3. Interact with fans
4. Use wall “sapplets” — coupons, polls & other out-of-the-ordinary posts
5. Use relevant photos
6. Relate to current events
7. Incorporate videos
8. Post time-sensitive content
9. Post links
10. Be explicit in posts

What brands do you pay attention to on Facebook?

What has worked for your business?

Read Danny’s entire article on SearchEngineLand.com.

Filed Under: Facebook, SEM

Infographic: Facebook vs. Google

June 23, 2011 by

One of my favorite (unofficial) sources for Facebook info is AllFacebook.com.  This site covers everything about Facebook from general news to the best update status.

AllFacebook.com recently posted an infographic (yay infographics!) that compares the major elements of the 2 super sites: Facebook and Google.

Even as a search marketer, I was surprised to read what information each keeps about its users. I guess that I know that they keep that information, but I forget how much of that information each shares.

Take note of how much earned for display ads last year:  $1.15 billion was spent in Google while $2.2 billion was spent in Facebook.  So, if you aren’t adverting in Facebook, there is a good chance that one of your competitors is.

Check out the rest of the infographic:

Click to Enlarge Image
Facebook Vs Google, Oh It’s On! [INFOGRAPHIC] |
Filed Under: Facebook, Infographic

Opt Out of Facebook’s Facial Recognition

June 15, 2011 by

Last week Facebook announced that it is officially rolling out facial recognition technology which helps users by offering to auto-tag pictures that they have uploaded.

Last year Facebook said that they will offer this feature to make the process of tagging friends in photos easier. As helpful as they say it is, I think that it’s creepy.

(Sidenote – every time I hear about facial recognition I can’t help but think of the movie Minority Report.  We should all be cautious of anything that comes true from a Tom Cruise movie, except for the “love and feeling” scene from Top Gun, of course.)

By default, Facebook users are automatically opted-in to be auto-tagged, but those who are uploading the pictures are prompted to the option of auto-tagging or not, so you do have the choice.

Here is a snippet of what facial recognition looks like in action:

Maybe I’m paranoid, but I am choosing to opt-out of this feature and you can too in a few simple steps:

[Read more...]

Filed Under: Facebook

4 Quick Tips for Marketing on Facebook

June 14, 2011 by

1) Use your brand name when naming your Facebook page.

It may seem obvious, but in this hyper-keyword-world you may be tempted to throw in a location name. Your brand name will show up in your Facebook URL, which makes it easier for Google to find when searchers are looking for information about your brand.


2) Create Custom Tabs.

Give you fans fun things to do and places to explore on your Facebook page. Learn how to frame an existing webpage on to your Facebook page in our new whitepaper by Liking us on Facebook.

3) Integrate Facebook into your website.

With a few simple lines of code, you can create an easy way for your visitors to Like you. Use Facebook’s developer area to customize your widget.

4) Think search engine friendly and locally.

All content that you post on your page is indexed by Google; so think about local events and happens that travelers to your area would be searching for when you are thinking of content to share on your page.

Filed Under: Facebook

Run a Contest or Promotion on Your Facebook Page

June 4, 2011 by

Many hoteliers are struggling with making their Facebook presence more effective.   Running a contest or promotion on your hotel’s Facebook Page is a great idea for hotel marketers who are looking to nudge up the effectiveness of their Facebook marketing results.

Contests can help you:

  1. Garner a larger fan base.
  2. Improve the interaction you have with you current fans.
  3. Give you a golden opportunity to collect emails and mailing addresses of your fans.

The problem that  a contest may pose is that it can attract unqualified Likes… people entering your contest just to win  may not have any intention of becoming a customer.

In order to mitigate this problem (if you think it is a problem), consider the following:

  1. How you promote your contest. Are you promoting it to the general public or are you promoting it to past guests, current fans, and potential guests?
  2. What you give away. An iPad can bring out the monkeys and pornstars.  A free nights lodging or weekend spa treatment at your property will only attract people with an intention of actually staying with you.

Blizzard can help you setup your contests right in your Facebook Page. Check out our sample contest to see what we can do for you.  In this case, we have made the contest so you must Like us before you  can enter the contest.

[Read more...]

Filed Under: Facebook, Marketing Musts

8 Brands Who Rock on Facebook

June 3, 2011 by

Dave Kerpen of Likeable has worked with some of the biggest brands to enhance their social presence.

In his Mashable article, he features 8 big brands that have found Facebook success and what we can learn from each of them.

Here are a few all around good tips for getting more Likes on Facebook:

  • Ask good, relevant questions, but don’t be annoying.
  • Integrate Facebook on your website, blog, everywhere that makes sense. (Speaking of, please Like this post!)
  • If you make a mistake, own up to it and be honest.
  • Share photos and ask your fans to share their photos with your brand or using your service.

Read – 8 Brands That Have Found Success on Facebook and What We Can Learn.

Filed Under: Facebook

How to Add a Custom Webpage to Facebook – a Step by Step Guide

June 2, 2011 by

Recent updates on Facebook allow for an existing webpage to be framed into a business’s Facebook page.

This means that if a page on your website can be built that is 500 pixels wide, it can be added into a Facebook page as a tab similar to the existing Wall, Info, and Events tabs.

Build webpages that will reflect and promote your brand on Facebook with customized tabs like:

Learn how to add any webpage as a tab to your Facebook profile in How to Frame an Existing Webpage into Facebook Whitepaper and step-by-step guide by Carrie Hill, Blizzard’s Director of Search.

Like us and get the whitepaper on Facebook now.

Filed Under: Facebook
«Older Posts
Newer Posts»