We are trucking along getting our clients set up with Facebook Advertising. There are some really awesome targeting features that border on “creepy” when you think about it.
We can target a 34 year old mother of 2 with a full time job and a college degree that “likes” vacation rentals, beach vacations and Kill Devil Hills, NC and has a household income of $175k+ and lives in a town within a 2-hour drive of my client’s lodging property.
Like I said, CREEPY!
This infographic is floating around and has a great roadmap for getting started on a successful campaign. Keep in mind, we find that your Facebook Ads need more frequent maintenance than even your AdWords ads to be effective, so don’t expect to set these ads and forget about them….If you need help getting started, give us a call!