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We are trucking along getting our clients set up with Facebook Advertising. There are some really awesome targeting features that border on “creepy” when you think about it.
We can target a 34 year old mother of 2 with a full time job and a college degree that “likes” vacation rentals, beach vacations and Kill Devil Hills, NC and has a household income of $175k+ and lives in a town within a 2-hour drive of my client’s lodging property.
Like I said, CREEPY!
This infographic is floating around and has a great roadmap for getting started on a successful campaign. Keep in mind, we find that your Facebook Ads need more frequent maintenance than even your AdWords ads to be effective, so don’t expect to set these ads and forget about them….If you need help getting started, give us a call!
When I ran across this article about stupid things that people do on Facebook I expected failblog worthy tales. Instead, it’s an article that reminders us that even smart people can unknowingly do stupid things on Facebook, maybe you are that person.
Don’t make these stupid mistakes:
1 – Sharing your entire birthday on Facebook.
Giving away your date of birth is a good first step to get your identity stolen. If you like being bombarded with happy birthday messages on your special day, then don’t share the year you were born. Safety first people!
2 – Posting when you will be away from home.
I know it’s hard to contain your excitement when you have a vacation coming up, but don’t announce when you will be gone on Facebook. It’s safer to wait and share pictures and stories for when you come home. I’m not saying that your friends would break into your house while you are away, but you never know what creeps will take advantage of the situation.
3- Make sure to check out the privacy controls.
Unless you really do want the whole world to see your page, who your friends and family are and pictures of your kids, then do yourself a favor and check out Facebook’s privacy options. Play around with the settings to see how people will see your page, including people who you don’t know.
4 – Don’t post dumb things.
I have 2 stories for you:
My friend got a resume and promptly Google’d that person’s name. The first result that came up was this person’s Facebook page which listed her name and the town she lives in, so he knew that it was the right person. The only other information it showed was her quote that said “witches best not be stepping to my man unless they want to be taken down!” (but she didn’t say witches.) That resume promptly got thrown into the trash.
My next story is about a lawsuit that I don’t know all of the details on, but I do know that it has come down to someone’s Facebook wall, IM history and photos being printed out and presented as evidence. That doesn’t sound like fun. (Here’s a fun way to conceal drinking pictures.)
The lesson is don’t post anything that could get you fired, prevent you from getting a job, arrested, and other horrible things. [Read more...]
Now that you have a flipp’n sweet Facebook page for your lodging website, how do you measure its success?
One tool that will give you great insights is AllFacebookStats.com.
AllFacebookStats.com is an easy way to get KPI’s about your page, benchmark yourself against your competitors and get insights into your fans.
This tool is really easy to setup and you add up to 3 Facebook pages for free.
Here are just a few of the extensive reports that AllFacebookStats.com offers:
- Statistics and distribution to understand your fan base.
- Performance analysis of different types of content like posts, photos and status updates.
- A customizable dashboard so you can easily see that data that is most important to you.
If you like things to be done for you, then you will also enjoy the automatic and customized reporting from AllFacebookStats.com.
Here are a couple of my favorite graphs:
Give it a try – it’s free!