Ad network Chitika recently published interesting findings from an examination of a whole lot of search-driven ad impressions. Their research shows that three-word search queries hit the sweet spot and drive the most search traffic. Specifically, Chitika looked at a sample of 41,103,403 impressions of search traffic coming into their network between June 13 – June 19.
The company found that 26 percent of (organic) search-driven traffic was the result of “three-word searches.” Here’s the full breakdown of organic search volume by query length:
- Three words: 26 percent
- Two words: 19 percent
- Four words: 17 percent
- One word 14 percent
Chitika added that “any query beyond five words will see dramatically lower traffic.”