Click if You Think Your Logo Sucks
Wednesday, May 27th, 2009This is guest post from Ben Johnson of Logoinn, custom logo design service provider based in UK. It is timely for us here at Blizzard because we have been actively working to redesign our logo:
Clicking on this link is an indication that you are doubtful of your logo. Don’t fret! Time and again, many organizations have realized that their logos have become stale and out dated. They realize that a logo is the foundation for any business and if there is something wrong with the foundation, disastrous could be the consequences. We all have different tastes and preferences for designs, colors, flavors and so forth. So, naturally when it comes to selecting a logo, business owners would choose the ones which suit their personal tastes. I see nothing wrong with that, in fact, to an extent I believe that following this route results in logo designs, which are truly a representation of their moods, people, and culture of their company.
Hmm! Now that’s quite understandable, however there are still, certain guidelines and criteria that every logo design should comply to. What are those guidelines, we’ll tell you because we don’t want your logo to fall into the category of logos that suck! If your logo already does not comply with these guidelines, you can consider a redesign. Your logo:
- Should be describable
- Should be memorable
- Should be scalable
- Should depict your company
- Should be unique
Your Logo sucks if:
Business owners can analyze if their logos fall under the category of bad logos.
It is not describable
You need to ask yourself whether your logo is describable or is it ambiguous. Is it communicating any tangible brand attribute or not? Many companies struggle in describing their logos and their connection with the company’s goals and objectives due to a weak or vague logo that portrays a different image than what the company is actually about. In this case, no slogan line, any suggestive image, or color element help much.
It is not logo memorable (more…)




There is a growing belief that the booking window is shortening and that more consumers than ever before will wait til the last minute to book this summer. Hotel marketers are rightfully worried about last minute bookers — they want to target this growing segment, but, are concerned about “training’ their clients wait for the last minute to book.
Google is starting the release dance on a huge new service: 