Comments on: Case Study - Quinault Beach Resort & Casino

By: metapin

metapin — Thu, 02 Oct 2008 16:50:44 +0000

Your results on your test are rather impressive. Now I am studying best practices on working with adwords. I know guys that make a lot of money on ppc.
Thanks. Bookmarked.

By: Alex - Poker Boss

Alex - Poker Boss — Tue, 01 Jul 2008 01:51:53 +0000

Hi Carie,

Thank you for your respond. That make sense as Resort/Lodging are not actually selling online gaming. Very nice. Results are really awesome. Specially this 86% from Google traffic and 136% from PPC Advetising. And ROI (Return On Investments) is just amazing with astonishing 895%.

By: Host

Host — Mon, 30 Jun 2008 13:38:04 +0000

Hi Alex, Thanks for the question,

We dont actually advertise the casino gaming in the PPC ads. We are strictly advertising the lodging/resort portion of the property. We do have to apply for “exceptions” from Google, but when they see that our ads are not written to sell gaming, we dont ususally have a problem

Again - thanks for asking - come back again!
~Carrie Hill
Editor, Blizzard Internet Marketing Newsletter

By: Alex - Poker Boss

Alex - Poker Boss — Sun, 29 Jun 2008 22:29:53 +0000

Good job done! I can see that Website has awesome Google PR5 and that it is showing 1st page Google results for some of the relevant keywords.

My only question is about PPC Advertising. How did you manage it, assuming the fact that Google, Yahoo and most of the other PPC Search Engines do not allowed advertising content related to casinos or gambling? I had hard time here finding the solution as I also have poker-related Website and do not have any possibility to advertise it on PPC Search Engines.

Thanks

By: Douglas Aurand

Douglas Aurand — Mon, 12 Mar 2007 15:26:24 +0000

Blizzard
As a virtual tour photographer working in the hotel industry, I was glad to see you made the Virtual Tour index page easier to find. I wanted to see Bardford Bohonus’s work a while ago and on the old site had to search and search to find the tour. It was buried deep inside the website. If I hadn’t known it was there, I never would have found it.

I’m curious why you’re still using QuickTime as the exclusive viewing method. Since estimates are that only 59% of Internet users have QuickTime installed. And if the Web Surfer is on most business/government networks, they won’t be able to download and install QuickTime without an IT manager’s approval at all. So 41% of site visitors are discouraged from “impulse viewing.”

The need for QuickTime by 41% of Interent users also discourages the hotel sales staff and reservations department from taking meeting & convention planners and potential Guests on a guided “Online Property Tour” while talking to them for the first time on the phone.

Have you considered a “two virtual tour viewer” approach, using a Java Based Viewer like the PTViewer or ImmerVision viewer for a smaller, quicker loading version of the images, leaving the large QuickTime images for those who have or can download and install the software? It rare to find a computer being used to search the Web that doesn’t have Java installed and enabled.

Douglas Aurand
Douglas Aurand & Associates
We Show Albuquerque to the World on http://www.VirtualAlbuquerque.com