Case Study - Mountainside Resort at Stowe

Blizzard Associate | 11 August 2006 |

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Customer Overview - Mountainside Resort at Stowe has vacation rental condominiums that are each privately owned and individually decorated. The property is located in Stowe, Vermont, and offers one to four bedroom units for rent. Each unit has a private deck or verandah with spectacular mountain views.
Stowe VT winter photo
Goals - The hotel company had a website designed in 2001 and realized by 2004 that just having a website was not enough to have a successful online marketing campaign. Their site was lost among all of the competition that had arrived by that point. They came to Blizzard Internet Marketing to help them establish an online presence with a website marketing plan.

Strategy - The promotion account manager first created pay-per-click accounts to create first page listings for the resort while beginning to work on raising the rank of organic listings.

The next step involved researching the proper keywords, to bring the site into focus, and the competition, to see what was working well for them.

Then, the website optimization work began. New meta tags and on-page text were implemented. Submissions to key directories and powerful link sites that pointed to the home page and interior pages were important to the process.

The plan has included continual link building strategies that focus on the phrases that people will use to search for vacation lodging in Vermont. As local search engines and blogs gain popularity, the promotion account manager focuses the linking strategies on these new tools.

Results - At this time, www.mountainsideresort.com comes up in the number one position for the phrase “Stowe Vermont condos” in Google, Yahoo, and MSN. Awesome! When comparing July 2005 statistics to those of July 2006, the visitors to the site have increased by 38%. The number of visitors that are reaching the Contact Us page has also increased by 26%.

Conclusion - Mountainside Resort at Stowe is extremely please with their online presence and the value that the website brings them. Not only has traffic to the site increased, bookings have increased as well.

Lou White - Blizzard Internet Marketing, Inc.