Carrie Hill Certified by Google AdWords
Carrie Hill | 4 April 2006 |
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Aspects of pay-per-click (PPC) online marketing programs change daily. Sometimes, you just have a concept figured out, and then it changes. After hours of study and training, I recently graduated from the Google AdWords Certified Professional Program and was awarded the title “Certified AdWords Professional.”
As my colleague Erin Blank, a Certified Yahoo Ambassador, wrote last month, being certified by PPC search engines puts us on cutting edge of pay-per-click marketing. The newest tools and capabilities are at our finger tips. Our knowledge makes your hospitality business more profitable. The infinite details and intricacies of online search marketing can be a full time job all by itself. By letting the experts at Blizzard help, your time can be spent running your travel and tourism business as a whole, instead of micromanaging one portion.
More and more of the Blizzard promotion staff are working to obtain Google and Yahoo! certification. Stay tuned for more details and announcements.
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April 4th, 2006 at 11:14 pm
Congratulations Carrie! What is the most valuable thing you learned that you didn’t know before their certification program?
April 5th, 2006 at 7:24 am
Thanks, Trent!
I think the most valuable thing I learned about are the Google reports. The features they offer now go above and beyond any of their competition. Beyond Google Analytics they also offer conversion tracking for other online advertising. While our ROI tracker does a more comprehensive job, the potential of Google Analytics is encouraging. Using FREE software to track pay per click advertising from Google exclusively can help us analyze techniques more thoroughly and fine-tune marketing efforts for our clients.
On my side, thanks for making Blizzard a great place to work!
~Carrie