Buying Into SEO
Mary Bowling | 31 January 2006 |
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It’s not unusual for a new client to arrive at Blizzard Internet Marketing and enthusiastically hand over their “brand new, expensive website”, designed elsewhere, to us to be marketed online. We are often met with disbelief, as we immediately begin making changes – sometimes drastic ones.
If SEO (Search Engine Optimization) is not your business, it’s difficult to understand the many, ever-changing pieces of the puzzle that must mesh together in order for a website to rank well in search engines. And if SEM (Search Engine Marketing, which includes SEO) is not your business, it’s difficult to comprehend how to create a website that satisfies search engine algorithms, looks attractive, is highly useable, and converts visitors to customers well.
Gord Hotchkiss, President and CEO of Enquiro, has been involved in SEM since 1996. In his article, “The Real Cost of SEO: It’s not Budget, It’s Believers!”, he explains the frustration that accompanies this scenario, and discusses how an entire company must buy into the SEO process in order to achieve success. He also explains why it is worth the effort. To read Mr. Hotchkiss’ entire article, click here.
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February 1st, 2006 at 12:39 am
Ya I think you are right. Useful for whom who is new here, can also see …….
http://www.searcharge.blogspot.com.
Thanks