Peter Yesawich had some interesting data in his March Insights report at the Ypartnership Blog.  There is bullish data on people planning to take a trip.  That is nice to see.  He shares some data about how consumers are still planning travel BUT are looking to spend less money.   Here is how consumers plan on saving money:

• Use booking packages to save money
• Stay shorter
• Comparison shop
• Take more daytrips.

There are many challenges here:

• How do you convince your guests to lengthen their stay?
• Do you want to cater to shorter stays?
• Do you have a compelling packages that help your guests save money?
• Are you willing to discount?

Also, keeping in mind the recent post about the shrinking booking window: Do last minute packages and discounts make sense?

These are tough questions for many clients.  There is a general resistance to giving consumers what they want.  Resort managers are rightly fearful of  teaching guests to look for deals, at the last minute for shorter stays.  IF you do decide to start playing this game, build your strategy around giving consumers what they want: packages, discounts and shorter stays booked at the last minute.

 

Categories: Industry Stats.
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