I searched for the answer to this question at Google. How often should I blog?, blog frequency, blogging schedule and similar queries returned amazingly relevant results from bloggers ranging from writers to affiliates to realtors to lifehackers. Here’s a very unscientific summary of their advice.
The best overall suggestion I found was if you don’t have anything to say, don’t say anything. Quite a few bloggers talked about nuisance blog posts clogging the web and the bad noise drowning out the good. Frequency of blog posts should be dictated by the quality of what you have to say. If you’ve created a blog for the right reason(s), then you are passionate about your topic and should have plenty of useful information to share.
Many bloggers also agree that blogging frequency is dictated by the type of blog you have. News blogs, of course, would be at the most frequent end of the scale. Thoughtful and thought-provoking essays are somewhere near the other end.
Most of our bloggers think that no matter what your posting schedule is, you should be consistent with it, so that your readers get into the habit of visiting regularly.
You’ve probably guessed by now that there is no one answer on posting frequency that applies to every blog or every blogger. For most of us, the right answer is from once a day to once a week, with most of our advisors recommending posting 2 to 3 times per week.