Here is a list of webinars we are planning for Spring 2009. Each of these webinars are targeted at hotels, vacation rental managers, and resorts. The are free, just follow the links to sign up.
Measuring What Matters I: How Do you Stack up Against your Online Competitors?
While monitoring a few top keywords phrases is a tempting yardstick, it doesn’t accurately measure your effectiveness against your competitors. Learn about a set of metrics that offers a more sophisticated and accurate comparison.
April 8th, 2009 11:00 AM – 12:00 PM MDT
Measuring What Matters II: Tracking Your Website’s Critical Drivers
While monitoring a few top keywords phrases is a tempting yardstick, it doesn’t accurately measure your websites effectiveness. Learn about a new set of metrics that will predict the future success of your website.
April 14th, 2009 11:00 AM -12:00 PM MDT
Recession Buster Marketing for Lodging Properties
Tips, trips and strategies to help fill rooms during tough economic times.
April 22, 2009 1:00 PM – 2:00 PM MDT
Link Popularity and Page Rank – How they Work
The single greatest factor in your website’s overall presence in search engines is arguably links — the quantity, quality and context of your links can make or break your Google rankings. (and Yahoo and MSN if anyone cares). Learn more about how link popularity, page rank and anchor text work.
May 6th, 2009 11:00 AM – 12:00 PM MDT
Online Reputation Management for Vacation Rentals
New opportunities and risks abound as reviews grow more ubiquitous in the Vacation rental world. Learn how to start managing this area of growing importance
May 13th, 2009 1:00 PM – 2:00 PM MDT
I wanted to reach out and say ‘thanks’ after watching it today. I had planned to have it play in the back ground, whilst I multi-tasked. ;-) However, I found the info so interesting that I actively participated by running all of the tests you went through for our competitors.
I read a ton of blogs, whitepapers and view webinars to soak up all I can about SEO/SEM. There is a plethora of tools and tips out there and it becomes quite overwhelming – especially when the data can be so disparate. I have played with all the tools you went through in the website, but never in such a succinct, valuable way. Thank you! This was immensely helpful.