Blizzard Tracker Campaign Management
Blizzard Associate | 16 August 2007 |
If you're new here, you may want to subscribe to our RSS feed. Thanks for visiting!
So many people expect to be able to track the conversion of a pay-per-click campaign. The Blizzard tracker is very effective at tracking this information. It can even break down the information into more specific detail than simply Google Adwords or MSN pay-per clicks.
It is possible to add coding to the ad in the pay-per-click to track categories within a campaign. For example, you would be able to tell which ad is converting better; the wedding ad or the conference ad. Now it is possible to tell which ads are bringing more business to the website. Thus it is also possible to tell which ads may need to have a little work done to them and which ads should have more of the budget allocated to them.
For example, this graph shows a breakdown of a Google campaign that is broken into ad groups. Each of the ad groups have been given an original name that has meaning to the marketer. During the duration of this report, Google Name brought in revenue, whereas Google Spa did not.
Often people do not think about tracking the ROI from organic traffic. Of course, it is equally as important to measure the ROI on an organic campaign as it is with a ppc campaign. The campaign management screen from Blizzard tracker shows all of the ppc campaigns and the results from your organic campaign. This puts all of the campaign information on one screen where it is easy to find and easy to scan.
For example, the graph below shows organic search brought in over $8,000 for the duration of this report. The graph is easy to read and has all of the revenue in one location with easy access.
Should you have any questions about the Blizzard ROI tracker and campaign management, please send an e-mail to support@blizzardtracker.com and our support staff will be happy to assist you.
Email This Post
| 
Print This Post
