Blizzard Toolbox - We We Monitor
Mary Bowling | 12 April 2006 |
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CUSTOMER FOCUS CALCULATOR
This easy-to-use tool is designed to show whether your travel web pages are focused on your customer or on you. The best salesmen focus on the customer - their needs and wants and how to satisfy them. After taking a look at the words on a web page, We We Monitor shows you whether that page is doing a good sales job for you by talking about the customer rather than the seller. While this is simply a rough guide, it can quickly show you if you have work to do on your copy. Submit the individual pages of your destination website for analysis at the website of Future Now, a New York City-based consulting firm: www.futurenowinc.com/wewe.htm
We We Monitor Search:

Results:

You can also test your copy for customer focus before it goes live on this page: www.futurenowinc.com/wewetext.htm
According to this calculator, it looks like we have some work to do on our own website, doesn’t it? How can you use this calculator to improve the way you market your travel destination website?
Mary Bowling - Blizzard Internet Marketing, Inc.
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