Blizzard Promotion Success Story
Mary C. | 16 April 2004 |
Blizzard Promotion Success Story
Villas by the Sea Resort Condominium Hotel & Conference Center came to Blizzard for a new website redesign and a Custom III promotion plan. The redesign was completed and Custom Promotion began in December. The reaction in traffic was almost immediate. They went from averaging 172 visitors per day in December to 420 visitors per day in January. In March, the website received 565 visitors per day. This is a traffic increase of 328%.
Before
After
If this is impressive, the end results have been even better. Stephanie, the Director of Sales and Marketing for Villas by the Sea, told her Blizzard account manager that they had previously received 3 to 4 inquiries per week, on average, from their website. In January, she said they had seen those inquiries increase tenfold. It is easy to see the value of a 1000% increase in inquiries.
The success that the new website has enjoyed can be attributed to all aspects of Blizzard’s work. The Custom Promotion work, including search engine optimization, has dramatically increased the amount of traffic that gets to their website. Just as important, however, is the new website design, which is turning that traffic into inquiries. The success of Villas by the Sea perfectly illustrates how a good website design and good website promotion can work together to achieve success on the internet.
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