Due to the early success of the Blizzard Local service with several of our larger clients in the hospitality industry, and the growing importance of local search, we have decided to open Blizzard Local up to all Blizzard Internet Marketing Custom Promotion Clients, at all levels of Promotion Plans.
We are very happy with the early results from Blizzard Local. The first client utilizing the service was Avenue Inn Bed and Breakfast. After just two months, their Google Local listing improved from 16 to 12, their MSN Local listing improved from 44 to 27, and their SuperPages.com listing improved from 23 to 2. Additionally, we see very significant improvements in how their local listings are performing. This trend is expected to continue, as Blizzard Local continues to consistently update their local listings in the various local platforms.
We are also pleasantly surprised to see many of our clients’ Blizzard Local profile pages ranking well in search engines and, in some instances, even providing traffic to our clients’ websites. This unexpected benefit has grown out of the well optimized profile pages.
Blizzard Local is a $500 annual service. Many clients with Custom Promotion or Comprehensive Promotion plans will find account managers planning this work for your account upon annual renewal; if you are interested in getting into the service immediately, please contact your Promotion Account Management Team. They’ll inform you when your plan is up for renewal, and take your order for the Blizzard Local service if you wish to purchase it immediately.
For more information and details on what Blizzard Local is, please go to Mary Bowling’s May 30th article Profit from a Blizzard Local Listing. For more information on the importance of Local Search and what it can do for your hotel, travel destination, or tourism website, including Mary’s latest article on the importance of Local Search for Mobile Search performance, please see the Local Search area of the Blizzard blog (http://newsletter.blizzardinternet.com).