Blizzard Internet Marketing Exceeds “World’s Largest Hotel Chain’s Expectations”

Stephanie Hedberg | 9 April 2007 |

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Blizzard Internet Marketing, Inc. completes a strict website redesign project for six of Best Western’s independently owned hotels.

Best Western, offering more than 4,200 hotels in 80 countries, has set the bar in terms of branding. The hotel chain recently announced a new website brand criteria and asked each owner to meet the guidelines provided. Best Western’s corporate policy states, “The brand objective is to ensure all guests are always greeted with brand consistency across all media – especially to better serve the online Best Western customer.”

To comply with the hotel’s new standard, Peter Daigle who owns five Best Westerns, looked to Blizzard, a leader in online marketing for the hospitality industry. Daigle needed a company that could meet each of Best Western’s requirements within a quick time frame. It was at this same time that Frances Roberts, owner of a Best Western in Florida, needed Blizzard’s assistance as well.

Blizzard took on these six projects with the confidence that they could earn not only Best Western’s final approval, but go above and beyond the required elements. Five of Blizzard’s redesigns included installation of a cutting-edge “blog software”. This feature enables the owner to make changes on the website as needed, saving time and money while keeping website content fresh. It’s also extremely user and search engine friendly, generating great organic search results.

Here are a few of Best Western’s requirements:

The design must incorporate a horizontal navigation that matches the one on bestwestern.com. There should also be additional text navigation in the footer.

A specific version of the Best Western logo must be used.

Certain modules must appear on the homepage.

The layout is restricted to certain dimensions.

All internal pages must match the theme and guidelines.

The colors and images are restricted in size and a palette.

Blizzard excelled in all the above guidelines and was able to satisfy not only each hotel owner, but corporate regulations as well. See our showcase below:

http://www.bestwesterngreenfield.com

http://www.blackbearinnorono.com

http://www.watervilleinn.com

http://www.merrymanorinn.com

http://www.whitehouseinnbangor.com

http://www.crystalriverresort.com

For more information on Blizzard Internet Marketing, contact us at info@blizzardinternet.com, or visit our website at www.blizzardinternet.com.

Stephanie Hedberg - Blizzard Internet Marketing, Inc.