Blizzard Internet Marketing Announces New Logo
Trent Blizzard | 17 August 2009 | 14 Reviews »
Blizzard Internet is pleased to announce our new logo — now the real work begins of integrating the logo into all of our print and online collateral. Ugh.
Creating a logo turned out to be harder work than we expected. We had three designers (two of them contracted out to logo specialists) work on it, 10 Blizzard employees shared their opinions and over 45 versions were created!
We went through three major revision processes, each time removing one of the designers from the process. By the time we had 45 revisions, we had one designer do the final tweaks.
As we went through the process of refining the designs, many factors came under consideration:
- We wanted it to work in either a horizontal or vertical format
- We wanted it to look good in both print and online
- We wanted to be able to change the colors in the future
- We wanted something that suggested upward movement
- We wanted our full business name and wanted it to be easily read
Here is what our horizontal version looks like:
We also discovered some things we didn’t want:
- Blizzard shouldn’t look like Buzzard
- No snowflakes or cold themes
- No phallic symbols
If you are interested in seeing the 45 or so revisions we went through, check them out:
August 17th, 2009 at 10:36 am
Wahoo…a decision was made!
Looks sharp, classy! I like this one.
August 17th, 2009 at 11:38 am
I like this logo a lot! Good job!
August 17th, 2009 at 12:15 pm
Way to go Julia! This took a lot of hard work, and we are so excited to have a fresh look!
August 17th, 2009 at 1:23 pm
Love the new logo! Simple & clean -it is perfect!
August 18th, 2009 at 5:05 am
I like your new logo. Good job.
August 18th, 2009 at 12:27 pm
Great Job Julia!!!
August 19th, 2009 at 1:56 pm
I think that the new logo looks great
August 19th, 2009 at 4:09 pm
Thanks for showing all the revisions…seeing them made your comments about what you did and didn’t want crystal clear.
Thanks also for giving us a peek at your process, because it could be applied to a lot of business decisions. To boil it down: know what you want to accomplish, understand what you don’t want, get feedback from those whose opinions matter to you, get professional help when appropriate, and be patient with the process.
Your logo looks sharp! Based on your criteria, you got it just right.
August 20th, 2009 at 9:33 am
The new one does look good! Takes a few different versions to get to one you like. Better to put the effort in trying stuff early on than settle for something for the sake of changing logo.
August 20th, 2009 at 9:37 am
I think green colour instead of light blue would convey the meaning of passion and an alive company image. The logo is great, all the cold colours used could perhaps not be quite perfect. Totally personal opinion^_^
August 25th, 2009 at 8:01 am
Looks classy, love the logo,great job.
August 31st, 2009 at 12:25 pm
I agree with solitaire!!! Well down!
September 1st, 2009 at 12:47 pm
Classy indeed! It says “professional”. Or something like that. Where can I get one? For real? I need a new logo for my website, but it costs an arm and a leg.
September 4th, 2009 at 12:48 am
great post.I like your posted logo, great job…..Keep it up