Comments on: Blizzard Expert to Present at SES Chicago http://newsletter.blizzardinternet.com/blizzard-expert-to-present-at-ses-chicago/2008/12/04/ Hospitality Industry Internet Markting Blog from Blizzard Internet Marketing Tue, 16 Mar 2010 00:04:08 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Sarah http://newsletter.blizzardinternet.com/blizzard-expert-to-present-at-ses-chicago/2008/12/04/comment-page-1/#comment-164994 Sarah Tue, 03 Feb 2009 20:31:06 +0000 http://newsletter.blizzardinternet.com/?p=1685#comment-164994 Very informative article, she is a very intelligent person with a lot to teach. This idea alone is great and something you might not think of on your own. Remember going to the eye doctor and staring though the contraption at the letter panel on the wall? They changed lenses testing each change and asked you a series of questions as they did: A or B 1 or 2 They offered up a change with of two choices – varying the new choices based upon the previous decision. Eventually, they dial into the perfect combination to provide you with 20/20 vision. You can utilize the same methodology with your website. Start with a control page and a test page configured to reflect ONE change to that control page. Split your two pages between your traffic, showing 50% the control page, and the rest the test page. Wait a bit and see which version works better. Make the best performer the control for your next test and then change something else. Not every test page will perform better than your control. A/B testing will actually keep you from making big mistakes in a redesign or retooling of your website. Very informative article, she is a very intelligent person with a lot to teach. This idea alone is great and something you might not think of on your own.

Remember going to the eye doctor and staring though the contraption at the letter panel on the wall? They changed lenses testing each change and asked you a series of questions as they did:

A or B
1 or 2

They offered up a change with of two choices – varying the new choices based upon the previous decision. Eventually, they dial into the perfect combination to provide you with 20/20 vision. You can utilize the same methodology with your website. Start with a control page and a test page configured to reflect ONE change to that control page. Split your two pages between your traffic, showing 50% the control page, and the rest the test page. Wait a bit and see which version works better. Make the best performer the control for your next test and then change something else. Not every test page will perform better than your control. A/B testing will actually keep you from making big mistakes in a redesign or retooling of your website.

]]> By: William Taylor http://newsletter.blizzardinternet.com/blizzard-expert-to-present-at-ses-chicago/2008/12/04/comment-page-1/#comment-164731 William Taylor Tue, 06 Jan 2009 14:52:20 +0000 http://newsletter.blizzardinternet.com/?p=1685#comment-164731 I've just read Carrie Hill's article and it was very informative. Hope she'll publish more articles like this that can help small marketers like me to expand my knowledge. Happy New Year to all. I’ve just read Carrie Hill’s article and it was very informative. Hope she’ll publish more articles like this that can help small marketers like me to expand my knowledge. Happy New Year to all.

]]>