Blizzard Expert to Present at SES Chicago
Host | 4 December 2008 | 2 Reviews »
Blizzard Internet Marketing expert, Carrie Hill, is tasked to speak at SES Chicago on Tuesday, Dec 9. Carrie will be joined by Jennifer Laycock and Amber Naslund in leading a session on Search Engine marketing for small businesses.
The 10th annual Chicago Search Engine Strategies (SES) Conference & Expo is scheduled for the second week of December, 2008. The only major Search Engine marketing conference in the Midwest, SES Chicago will gather many of the brightest and best players in the web marketing game. Carrie Hill, Blizzard Internet Marketing’s resident SEO manager, will be among them.
Hill will be accompanied by industry colleagues Jennifer Laycock, editor of SearchEngineGuide.com and Amber Naslund, principal of Altitude, in presenting a session entitled “SEM Small Business Blitz.” This hour long presentation will be jam packed with the tips and techniques for tackling popular SEM tactics with a small staff and even smaller budget. Those in attendance can expect some golden marketing ideas under the hot topics of SEO, Pay-Per-Click, Blogging and Social Media. This is the How-To session for those on a shoe-string budget in need of affordable, effective, and professional advice.
Carrie Hill has been steadily rising through the ranks within the SEM and SEO industry for the last several years. She currently serves as the SEO manager for Blizzard Internet Marketing and is one of the featured experts regularly published at SearchEngineWatch.com. One of her most recent articles, “Conversion Immersion – Making the Most of Existing Traffic,” was also featured in Visibility Magazine. Carrie has worked tirelessly to earn her invitation to present at SES Chicago and she is honored to present alongside Naslund and Laycock – two of the best in the business.
January 6th, 2009 at 8:52 am
I’ve just read Carrie Hill’s article and it was very informative. Hope she’ll publish more articles like this that can help small marketers like me to expand my knowledge. Happy New Year to all.
February 3rd, 2009 at 2:31 pm
Very informative article, she is a very intelligent person with a lot to teach. This idea alone is great and something you might not think of on your own.
Remember going to the eye doctor and staring though the contraption at the letter panel on the wall? They changed lenses testing each change and asked you a series of questions as they did:
A or B
1 or 2
They offered up a change with of two choices – varying the new choices based upon the previous decision. Eventually, they dial into the perfect combination to provide you with 20/20 vision. You can utilize the same methodology with your website. Start with a control page and a test page configured to reflect ONE change to that control page. Split your two pages between your traffic, showing 50% the control page, and the rest the test page. Wait a bit and see which version works better. Make the best performer the control for your next test and then change something else. Not every test page will perform better than your control. A/B testing will actually keep you from making big mistakes in a redesign or retooling of your website.