Beware of People Selling Keywords
Russ Cabe, Blizzard Internet Marketing, Inc.
We have issued this warning before, but there seem to be many companies making a push to sign people up to buy keywords that supposedly will make an advertisement show up whenever people search the purchased keywords. Here are two typical sales pitches these companies are using:
“Would you like to put your website at the top of search results for all the major search engines?”
“Would you like to reach internet consumers the moment that they search your business category on the major search engines?”
These companies promise to deliver traffic to your website instantly when people search your major keyword phrases. You get the option of choosing the keyword phrases that are available for your area. Most times, they will offer a package with three keyword phrases for a discounted price for a year’s subscription.
The catch to this unbelievable deal is that people can only see your ads if they download and install a particular software that makes these ads visible to them. In reality, there is no reason for people to purchase this software; even if they are given it for free, there is no reason for anyone to install it on their computer. Because of this, the vast majority of internet users will never see your ad, even if they search the keywords that you purchased. This means that no matter what bargain price these companies are offering, it is still not worth it. There are better ways to get internet exposure for $500 – $1,500.
As is always the case in life, if a deal sounds too good to be true, it probably is.
On a side note….we would not be surprised if these are the same folks using such tactics as spyware (aka “scumware”), providing unwanted ads to the unwitting surfer. Does your computer boot or run slowly, or continually display pop-up ads? You can probably solve this easily by running some anti-spyware programs. See the article from our July Newsletter explaining exactly how to remove scumware/spyware.