Comments on: Better Third than First? http://newsletter.blizzardinternet.com/better-to-be-third-than-first/2006/03/14/ Hospitality Industry Internet Markting Blog from Blizzard Internet Marketing Tue, 02 Dec 2008 22:37:16 +0000 http://wordpress.org/?v=2.5.1 By: Trent Blizzard http://newsletter.blizzardinternet.com/better-to-be-third-than-first/2006/03/14/#comment-1484 Trent Blizzard Fri, 17 Mar 2006 04:30:22 +0000 http://newsletter.blizzardinternet.com/better-to-be-third-than-first/2006/03/14/#comment-1484 I am a big believer in the third spot. The first spot has a lot of ego value... but, the bigger factor may not be your #1 ranking, but, but your actual title and description in the results. I believe that in the future we will be focusing more on how appealing we look when we do come up in the Search Engines, and less on actual ranking. This trend can be studied in Google Adword accounts, which measure and reward good ad-copy. The data available in these accounts make a convincing argument to focus more on sounding appealing when you do come up and less on focusing where you rank. I am a big believer in the third spot. The first spot has a lot of ego value… but, the bigger factor may not be your #1 ranking, but, but your actual title and description in the results. I believe that in the future we will be focusing more on how appealing we look when we do come up in the Search Engines, and less on actual ranking.

This trend can be studied in Google Adword accounts, which measure and reward good ad-copy. The data available in these accounts make a convincing argument to focus more on sounding appealing when you do come up and less on focusing where you rank.

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