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Beach Properties is a property management company offering vacation rentals in the Hilton Head, South Carolina area. Their inventory includes private homes, villas, and condominiums.

Owners, Ray and Linda Moloney, upgraded their service with Blizzard Internet Marketing, Inc. in November 2005, intent on increasing business. They wanted a cleaner, more professional look for the website; one that would be “eye-catching” and encourage the viewer to explore further. It was also important to ensure that not only were the lodging properties highlighted in an appealing way, but that website visitors were presented with many opportunities to either book online or call for more information as well. We addressed these issues and decreased the site’s load time so that it would come into view more quickly.

Once design changes were complete, we began a very aggressive marketing campaign, incorporating many internet marketing techniques. We found great success for Beach Properties with Vamoose, a PPC marketing tool for vacation rental properties, during the height of their season.

The Blizzard ROI tracker has been an incredible asset. With it, we are clearly able to see the dramatic increase in site traffic. When comparing January 2005 traffic to January 2006 traffic, Beach Properties has realized almost 10 times the amount of page views from one year to the next. We had over 62,000 page views last January, which has now increased to over 600,000 page views in January 2006. Not only has the amount of traffic gone up, we are retaining more traffic as well. The bounce rate has decreased by 38% which means that many more potential clients have taken an interest in the site.

Linda Maloney, owner of Beach Properties of Hilton Head, Inc. explains, “Since signing up with Blizzard Marketing, our image has improved, we look much more professional, and now compete with rental companies much larger in size. This is particularly important since we cater to the vacation customer with upscale properties in an upscale location. Sales have also increased significantly with the help of our Blizzard Marketing Team, and our marketing efforts are more focused.”

Lou White - Blizzard Internet Marketing, Inc.

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