Bad news for yellow pages, good news for online search:
A comScore study sponsored by TMP Directional Marketing finds that search engines have become primary sources for seeking local services (31%) — followed by Yellow/White Pages (30%), online Yellow Page-type sites (19%) and then local search sites (11%).
Last year, Yellow pages ranked first by 33%, followed by search engines at 30%.
It is good advice for any business to pay attention to their online yellow pages site and local search sites which combine to equal the value of the yellow pages.
Another little surprise in the study is an increase in mobile phones for local search:
Mobile web search for local services has also gone mainstream. One in five shoppers with a standard mobile phone have conducted a local search from their handhelds.
Source of Data: MarketingVOX