Comments on: Back Links Analyzed

By: Katie White

Katie White — Thu, 18 May 2006 15:45:56 +0000

In response to Stephan - I disagree completely that meta tags do not make a difference in free listing placement. This is untrue - and the title otherwise known as “Meta tag title” is part of the meta tag. I recommend that Stephan test his own strategies to see what works and what does not work. I am sure he will find that meta tags make a huge difference in free listing placement.

And again - there are many different things that contribute the free listings placement…

Katie White

By: Peter Scherman, The B&B Team

Peter Scherman, The B&B Team — Thu, 18 May 2006 14:09:37 +0000

After some of what I learned at the PAII conference, I made some changes to the title tag and anchor text on a few select pages of our website. Within a few days, the organic ranking of our site improved with the search terms we were looking to score well with. I’m a total novice, but I’m also now a believer and will spend more time studying and implementing some simple strategies that obviously pay off!

By: Stephan Spencer

Stephan Spencer — Thu, 18 May 2006 06:15:37 +0000

Meta tags don’t improve rankings, unless you are considering the title tag a meta tag.

Also, I’d put anchor text at the top of the list of factors that affect free listing placement.

Stephan

By: Trent Blizzard

Trent Blizzard — Thu, 04 May 2006 01:12:53 +0000

I vote for the quality links from quality websites. They deliver qualified traffic and if chosen wisely, deliver an excellent ROI on their own… the Google advantage is a bonus.

Also, “meta tags” is a word we should probably define… technically, it includes meta keywords (a small factor) and meta description (more important for converting an impression to a click). On-site optimization might be a better term because it includes (technically) title, h1, keyword density, html code and other on page elements that are not necessarily part of “meta tags.”

By: Mary Bowling

Mary Bowling — Wed, 03 May 2006 15:45:28 +0000

In the past, the quantity of links to a website was of utmost importance. The spammers manipulated the backlink aspect of the algorithms so much that the search engines have become much more discriminating. Now, the quality of links is much more important than the quantity and poor quality links can actually hurt your organic rankings.