Keyword Greed is trying to target a bunch of keywords on one page… typically a homepage. It makes for an unappealing page. Instead, try targeting specific pages on your site, like a laser.
When we look at keyword research, our first goal is to find the keyword that is most relevant to each page we’re optimizing. We don’t need to look too closely at the search volume unless we’re working on a home page or other very important Web page. Powerful pages can support competitive phrases if the site, links, and content support the keywords.
“For all their silicon guts and algorithmic abilities the robots are not that bright. They cope best with one concept at a time. Though a page might rank well for any number of keywords or phrases, the best site copy is written to focus on one topic per page. Addressing multiple topics per page dilutes the overall effectiveness of a site-wide SEO effort and the ranking potential of individual pages.”
There are a few indicators of keyword greed:
- Really long pages with too much text
- Overuse of keyword text links
- Overuse of keywords in Titles and metatag keywords
If you are stuffing keywords into your pages, slow down and start being more selective and targeted.