Are You Ahead of the Fortune 100?
Blizzard Associate | 20 March 2006 |
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If you have already teamed up with Blizzard Internet Marketing, chances are that you’re already one step ahead of 87% of the marketing efforts for those companies included in the Fortune 100. A recent report indicates that only 13 of these businesses are currently utilizing effective SEO ( Search Engine Optimization ) strategies! Their biggest reason why is quoted as, “Don’t understand SEO, overall complexity”. Lucky for you, this is where the Blizzard staff comes in.
As any online marketing expert will tell you, website optimization is extremely important for numerous factors. What many might not realize is how much it affects conversion rates as well. (Conversion can be defined as any type of desired action by searchers.) Therefore, whether it is going into and filling out E-Mail Newsletter information, or actually booking a room, conversions are the key to a successful business. Studies have consistently shown that the rate of conversion for organic or ‘free listings’ is higher than that for paid listings, and it is expected to keep increasing. When your site is properly optimized, your listings appear more naturally for terms and are proven to be more appealing to searchers.
Still find yourself a little confused as to the inner workings of the SEO world? Fear not - Blizzard’s staff of experts is here to help. Whether through our services, information in this blog, or a combination of the two, we’ll keep providing what you need to stay ahead of the curve.
Source: Search Marketing Benchmark Guide 2005 - 2006 SEO & PPC Tactics & Results Data (.pdf file)
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