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The following article, along with yesterday’s Blizzard’s Community Involvement one, are excerpts from an application recently submitted for the Top Company of Colorado Award 2006:

Area of Performance:

Blizzard Internet Marketing, Inc. provides complete Internet marketing solutions to the hospitality industry.  The company offers team-based and personalized account management services, including website design, hosting, and promotion.  Blizzard has more than 1,500 hospitality clients using its Internet marketing solutions, and employs more than 70 people.

Two of Blizzard’s greatest unique and outstanding achievements lie in the company’s extensive Search Engine Optimization (SEO) knowledge and practices, and in measuring ROI through Blizzard Tracker, its web analytics program.

The Blizzard staff has been studying, refining, and creating SEO techniques since the company’s inception in 1997.  As the internet and its use as a marketing medium have evolved, so has the Blizzard staff.  The company is now recognized as the leading internet marketing provider for the hospitality industry, in large part thanks to its SEO knowledge base.  Its command of SEO even garners respect from SEO companies outside of the hospitality industry.

Blizzard Tracker is a robust, user-friendly website statistical tracking tool.  The software goes beyond simply counting visitors to, and page views of, a website.  Among its many features, it allows users to refine their marketing plans.  They can identify their web site visitors by the original source in pay-per-click campaigns, regardless of the referral search engine, and can track visitors through to conversion, including the dollar amount spent on the site. This helps identify which campaigns (including e-mail blasts, ad banners, and others) deliver the most conversions, i.e. paying customers.  Blizzard Tracker also offers the Blizzard staff a chance to clearly illustrate how the efforts made on a client’s behalf are paying off.

In addition to these outstanding achievements, Blizzard rounds out its services with web site design, thus providing a full package of Internet marketing for clients.  The company’s advanced knowledge of creating appealing designs that also work well in search engines gives them the edge to continue being an Industry Leader.

To learn more about Blizzard Internet Marketing, Inc., please visit these web sites:

• www.blizzardinternet.com - The company’s main web site, blizzardinternet.com offers visitors a comprehensive overview of all of Blizzard’s services, including web site design, hosting, and promotion.  Also found on blizzardinternet.com is information about the company, its owners, and staff.

• www.blizzardtracker.com - This site is dedicated to showcasing the Blizzard Tracker software and web analytics.  It also includes three free ROI calculators, found at www.blizzardtracker.com/roi.html.

• Newsletter.blizzardinternet.com - Updated at least once each business day, this site features Blizzard’s internet marketing blog.  Articles cover a wide array of material to suite readers’ interests and knowledge levels.

• www.blizzardemail.com - E-mail marketing is an incredibly effective means of building brand awareness and customer loyalty.  This site spotlights Blizzard’s E-mail Program, which makes it easy to send e-mails to opt-in only recipients.

• www.blizzardinternet.jobs - Employing more than 70 people, the company is one of the largest employers of professionals in an area of Colorado where employment offerings are dominated by construction and tourism.  Blizzard offers a competitive benefit package including a unique corporate culture, relaxed working environment, and several off site recreational activities throughout the year.

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