A Little Knowledge Can Be a Dangerous Thing


Mary Bowling | 28 February 2006 |

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A little knowledge can lead you down the road to discovery and propel you into learning about a subject. Unfortunately, it can also lead you into trouble that may require expert assistance. Some learning curves are steep, painful, and expensive, and danger may lie lurking if you don’t dig deeper before leaping.

Google is a hot topic in the mainstream media these days. Stories abound in all media formats. Although sources like the New York Times and Newsweek are widely read and well respected, there is no guarantee that the information they publish regarding Search Engine Marketing, particularly SEO, is accurate or complete. Such was the case with a recent USA Today article.

To learn what happened, read, The Danger of a Little Bit of Info, by Search Engine Guide’s Editor, Jennifer Laycock. Ms. Laycock compares what USA Today recently published as “expert advice for small business owners” with the current realities of SEO.

Mary Bowling - Blizzard Internet Marketing, Inc.

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